About

What We Do Differently

Our objective is simple, each client deserves to have customized products that suite their specific business needs. Not all businesses are the same and neither is their marketing strategy. Our philosophy is to nourish the roots so the tree will grow, something we call The Drip Line.

The Drip Line

What makes a tree able to withstand ever-changing weather? The strength of it’s trunk. How does a trunk become strong? By harnessing the drip line into it’s root system. What causes the drip line? A wide, flourishing canopy of leaves capture and create the flow of water down to the ground for the roots to soak up. Your business is the sturdy trunk, your marketing is the visually captivating canopy and the roots are the hidden vital arteries pumping life into the trunk of your business. The larger the canopy the more effective the drip line.

Pace

Our love for detailed, bullet-point preparations, clear project management and communication is what makes us faster than the competition. You and your company will not have to wait days and weeks to hear back from The Lovelace Group. We run lean and we run efficiently with each client having a scheduled time all their own for weekly check-ins and updates.

Price

Lovelace harnessing the Drip Linefor small businesses by leveraging our media, marketing and technology experts. As a small business owner, many important marketing aspects get overlooked because of time, human-power and let’s be honest, money. With our affordable monthly pricing, you’re able to have a tailored marketing strategy without the upfront cost.

Nourish the roots and the tree will grow.

Implement

Whether we build your brand from scratch, or improve your message to grow conversions it a premium website design geared to engage with your target market is step one. A clear message and a strategic plan with proven marketing methods in social media and advertising to grow your business is step two. We build awareness, generate leads, and keep you connected to your audience is step three.

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Awards won

Executive managers

Thomas LaRocco
Thomas LaRocco
The President
After completing school in 2010, Thomas dove into the murky depths of small business management only to fall into the world of startups in 2014.
Ty Briley
Ty Briley
The Creative
This former Omincon/TBWA/Integer art director (pictured above) worked with brands such as MillerCoors, Coca-Cola, Vitaminwater, P&G, Craftworks, University of Tennessee Chattanooga, EPB and BlueCross BlueShield
Matt Killebrew
Matt Killebrew
The Techy
Matt created his first custom website back in 1999 with the dot-com boom and has never looked back. After working in most aspects of the
Website Design
Killer Adwords are vital for the growth of your business. We design every website with SEO in the forefront of
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Search Engine Optimization
Don’t make your customers work hard to find you. As a local business, you need to make sure that you
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Traditional Print & Media
Blending the OLD with the NEW to make a WHOLE. There’s a time and place for traditional marketing despite the
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Mobile Friendly Design
Are you mobile-friendly? With over 60% of all web searches being performed by a mobile device, you need to make
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Brand Identity Design
We tell the story of your brand and explain to customers your why for doing what it is you do.
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Billboard Design
Utilize negative traffic to gain positive market wins. Large-format advertising structures located on major highways, expressways and primary arteries are
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Analytics
Combing through web data for purposes of understanding and optimizing web usage. We sift through all of your data to
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Adwords
Killer Adwords are vital for the growth of your business. If instant gratification is your thing, then Pay Per Click
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